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Tips for Optimizing for Voice Search
At this point in the evolution of the web, plenty of people understand how to optimize for traditional search keywords and phrases. Some do it better than others, of course, which is why quality content marketing services are in such high demand. With that said, there is a new search force on the horizon which digital marketers would be wise to watch with a careful eye.
What we are talking about here, of course, is voice search. Instead of typing a search query into a search engine such as Google, more and more searchers are using their voice to do the job. This is a great convenience on the consumer end, but it adds a bit of complexity for digital marketers who are trying to capture as much traffic as possible.
The starting point for voice search optimization is conversational keywords. This makes sense, of course, as people are naturally going to be more conversational when using their voice as opposed to typing out a search query. There is a good chance they will use more words when talking, since it takes less time than trying to tap out a question on a small smartphone screen.
It’s All About the Details
Searching by voice provides the user a great opportunity to be as detailed as they would like to be with their inquiry. For example, when typing a search out on their phone, a searcher may just enter ‘best jogging stroller’ to start shopping for baby gear. On the other hand, with voice search available, that inquiry may look something like ‘best stroller for jogging that fits into the trunk of a car’. Adding another level of detail to the search is much easier when talking rather than typing.
Always Deliver for Customers
As is always the case when talking about SEO-related topics, it needs to be stated that the most important task here is to please your audience. If your pages are optimized for search – whether that is traditional or voice search – but don’t deliver anything of value to the visitor, they are basically useless. Only when you answer questions, solve problems, and deliver value, can you really expect to see meaningful results from your marketing efforts.
It seems certain that voice search is going to become more and more popular as time moves along. For the consumer, it is a quick and easy way to access information while on the go. As long as your business stays on top of this important trend, you should be able to capture your fair share of this market.