Revtown was just founded last year by a few guys who spent a decade+ at Under Armour and have quickly grown since. They’ve created a men’s performance denim that might bring to mind luxury brands like AG and Joe’s, but at a fraction of the price – $79 per pair. These premium jeans are designed with the performance and comfort of an athletic pant, but with the look and feel of designer jeans. The secret is Decade Denim, a super soft, super strong yarn made in Italy and constructed into the denim… with no middle man, they’re able to keep the prices affordable. Revtown has also developed something they call the Digital Tailor, where you can size yourself with 96% accuracy in four clicks. It’s a great gift idea for dads who want to feel and look great!